SEO or On-Page SEO is a method. The way in which a website is ranked in the search engine. That is, SEO is the process of displaying a website first in search results with one or more keywords specified in the search engine.
When working with search engine optimization (SEO), first of all, you need to know what search engine and search results.
Search engine: Search engines are the technology of finding any information or image on the web. Search engines collect information from the indexes of almost all websites on the web and display it to the user. The top 5 search engines are Google, Yahoo, Bing, Ask and Baidu.
Search Result: As soon as you search Google – ‘SEO Tools’, after typing this keyword, Google will search for many blog posts. This is the search result.
SEO work is usually done in three steps. As-
01. On-page optimization
02. Off-page optimization
03. Technical SEO
Today we will talk about On-Page SEO –
On-page SEO or on-site optimization. For example – meta titles, meta descriptions or meta tags, alt text, anchor text, quality content, titles of used images, proper use of tags and captions, internal linking to various pages of the website.
The details are as follows:
Keyword research: The keyword is the search word. If you want to know about a topic, the keyword that you can search Google to find meaningful words. Keyword research is a very important step in SEO. There are many free and paid tools available for keyword research.
There are a few things to keep in mind when choosing keywords:
01. Country Targeting
02. Search volume
03. Keyword defaults etc.
Depending on the website and scope of work, the decision to accept free and paid service should be made.
Keyword Density: Keyword Density is the ratio of keywords. For example, you wrote content in 100 words. If you apply the keyword three times, then the keyword density is 3%.
Meta Title Tag: Meta Title Tag is the HTML tag of a webpage. When you do a search on the search engine, it appears. Brand titles should be used in the meta title tag.
Meta description tag: Meta description tag is the summary HTML tag of a webpage. The visitor can quickly understand what kind of content the website is offering. Below the meta title tag is the URL, then the meta-descriptions tag.
SEO Friendly URL: SEO Friendly URL means –
01. The URL will not contain the question mark (?), Under-score (_), setter mark (*).
2. The URL will be shorter.
3. The URL structure of the website post will be – root domain + post headline.
Robot Text: Robot text allows Google and other search engine robots to de-index some webpage indexes or some webpages on the website. That means, the web pages you give access to Google and other search engines, only those pages can search the robot and index it.
Sitemap: Google has to create a site map of the post to give precise information.
Image Alternate Text: The appropriate image alternate text should be used in the photo content of the website. In order to upload an image, the size of the image and file name must be adjusted. It’s good to use high-resolution images.
Favicon: Create a unique favicon for the website, which will increase the value of your brand. Favicon size can be 16 pixels by 16 pixels.
Flash File: It’s best not to use any Flash file on the site. You can use the gif file instead of the flash file.
Internal link: Linking from one content to another content is the internal link.
There are some things to keep in mind when using internal links:
01. Internal link to do so with the content or keywords of the simulator
2. Generally, if the internal link at the end of the content is good. The reader’s attention is right when reading the content.
Broken Link: Broken link on the content that cannot be found when you visit that link. Broken links may not be placed on the site in any way. You have to remove the Broken link from the site.
Dead Link: The link that you can not find anything on is Dead Link. Dead links on the site are in no way acceptable.
H-3 Tag: H-1 Tag is an HTML tag. According to the keyword, the appropriate use of the H-1 tag on the site.
HTML Page Size: As far as possible reduce the HTML page size, this will make the site loading time faster. User engagement will increase.